Hiroyuki Owatari, who works for DENTSU which is a major ad agency in Japan, fights in K-1 World Max 2008 on July 7. He belongs to Seido Kaikan and passed a test of K-1 tryout in March. He told about being sponsored by Coca-Cola and showed his trunks with a logo of "Real Gold" which is an energy drink sold by Coca-Cola in Japan.
Coca-cola had never sponsored any sports including violent activities and gambling. When he talked about his K-1 debut to his client, Coca-Cola, they were interested. They contacted to their headquarters in Atlanta and got a permission to sponsor him. This will be a test case.
Owatari said, "Since my client supports me, I cannot lose now."
http://www.nikkansports.com/battle/news/p-bt-tp0-20080706-380335.html
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2 comments:
How often do K-1 tryouts occur in Japan?
I think K-1 tryout was started last year. 2 events were hold so far (Aug 2007 and Mar 2008.)
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